hRecruitment of target groups
Markt Research conducts studies in almost every area of market research. Our flexibility and broad opportunities of generating test persons facilitates the company to respond to target groups howsoever special they may be.
1) Recruiting on the basis of our constantly updated in-home database
Our database consists of 20.000 test persons from the following categories:
- ca. 15.000 consumer test persons (smokers, children, mothers, bank customer etc.)
- ca. 1.000 decision makers including CEOs in big, small and medium-sized businesses
- ca. 1.000 IT specialists
- ca. 3.000 test persons with new cars (any types)
- ca. 500 medical practitioners and pharmacists
Find more categories at “special target groups”.
2) Recruitment from our clients’ address lists
If our clients want to respond to the costumers of his product specifially - fine with us. We recruit reputably and due to privacy terms the client’s targeted persons from our client’s lists.
3) Polling passersby
Markt Research is licensed to interview passersby in the Spitalerstraße in downtown Hamburg. The street is one of the most frequented pedestrian zones in Germany. Interviewing passersby is the basis for most quantitative studies such as degustation studies, testing means of promotion, store tests or exploring the consumer’s response to a products’ design in a realistic context (rack test).
4) Recruitment and tests at the point of sale
If our clients ask for test persons who go to specific events, meet at certain restaurants and/or urban trendy bars, we recruit the target group directly at the point of sale. If our clients wish to check the quality of their sales clerks or consultants, we interview the personnel of our client right on site.