Quantitative market research

Our experienced interviewers deliver high quality in the fields:

  • face to face interviews (in home, studio, point of sale)
  • passersby interviews, interviews via phone or in written form

Moreover, within the scope of primary research we offer:

  • testing means of promotion, rack test and degustation studies
  • panel market research
  • design of questionnaires and outlines
  • digitalizing the data (SPSS label)

Marketing oriented evaluation of the study body:

  • 1. With SPSS / MS Excel we conceive a graphic, schedular and verbal presentation of the findings, either on slides, transparencies or as a structured report. Examples: frequencies, in cross table form, correlations, comparison of average values etc.
  • 2. Superior methods of marketing research (analyzing significant factors – turnover, market share, recalling regression and variance analyses)
  • Market segmentation (cluster analysis), description of target groups
  • Image placement of brands, observing product attributes

Secondary research:

marketing oriented analysis of existing data