Qualitative market research

• focus groups (kids possible), workshops (creative, psycho), gang surveys
• B2B and B2C interviews (in-home / in-office)
• in-depth interview (one-on-one / couple)
• friends interviews (couples) / mother-child interview
• expert interviews
• customer / employee satisfaction study
• long-term study
• copy tests
• mystery shopping
• usability lab tests for websites
• store tests and beverages study (consistent lighting conditions, even temperature)
• degustation tests
• evaluation relating to theories of depth psychology (summary report)
• presentation