Business activities

Markt Research offers its clients the whole value chain with respect to the recruiting of B2B or B2C test persons as full service. So you can focus on your core business and hence expand your available capacity. Our business activities include the following fields:

  • Recruiting from the Markt Research database
  • Recruiting difficult target groups
  • Recruiting on the basis of our client’s list
  • Licensed to investigate passersby on Spitalerstraße, one of the most frequented pedestrian zones in Germany
  • Recruiting at the point of sale (in bars, restaurants etc.)
  • Execution of interviews
  • Executing telephone interviews on a national level
  • Moderating focus groups
  • Simultaneous interpreting
      • Creating field manuals for qualitative studies
      • Conceiving questionnaires for quantitative market research
      • Semi-standardized questionnaires
      • Standardized questionnaires
      • Coding open questions
      • Evaluation
      • Data input / registration
      • Data preparation and presentation
          • Provision of premises
          • Provision of recording technology
          • Wide range of media transfer technology (beamer, notebooks, TV sets, DVD and video player, unlimited internet access (including wireless LAN), headsets for language selection, recording technology for cell phone displays)
          • Highly specialized and qualified staff for interviews, moderating, interpreting and writing the minutes